Send us a textIn this episode we talk to Josh Wheeler, the founder of BeBroadcast and author of a recent report that has tracked an astonishing 45,000 mentions of climate change in the UK broadcast media over six months, uncovering patterns that help explain why public engagement remains challenging despite growing climate impacts.We talk to Josh about climate coverage that employs alarmist language, audience disengagement and tactics to create the sustained attention and action climate issues need. Drawing from his extensive experience in broadcast media, Wheeler proposes solutions that challenge conventional approaches. Rather than simply amplifying alarming messages, he advocates for integrating climate themes into mainstream entertainment and everyday contexts. "We have to make climate part of the story, as opposed to the story," Wheeler suggests.Listen in to hear Wheeler's roadmap for sustainability communicators seeking to move beyond fear-based messaging toward narratives that connect with audiences on personal levels. Follow GoodGeist for more episodes on sustainability, communications and how creativity can help make the world a better place.

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