Have your enquiries been slowing down? In this episode Josephine explores the question of whether AI is taking over from directories and what therapists can do about it. She shares a practical, human-first answer - why visibility still matters, how to show up without shouting, and simple December content ideas you can use right away.You’ll learnWhy AI can’t replace human connection in therapy—or your marketingWhat to do when directory profiles aren’t bringing steady enquiriesThree ways social media helps therapists (without being “an influencer”)How to show up in a way that feels safe and authentic (not oversharing)Simple December post ideas you can reuse or adapt when you’re busyHow reframing the purpose of your social media account can help make it easier for you to produce postsMentioned in this episode:Ep 24: Social Media ToolkitEp 75: Grow Your Therapy Practice by Nurturing Connection with Becky WilloughbyEp 86: Safe Self-Disclosure on Social MediaEp 89: Is Email Counselling Real Therapy with Chloe FosterYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREKeywords: AI, therapy, marketing, social media, visibility, trust, engagement, December content, therapist practices, client connectionThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

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