Marketing Lessons: Introduction to Kapferer’s Brand Prism

Good Assumptions: Marketing Unpacked
21/10/2024 8 min Episodio 3
Marketing Lessons: Introduction to Kapferer’s Brand Prism

Listen "Marketing Lessons: Introduction to Kapferer’s Brand Prism"

Descargar episodio Ver en sitio original

Episode Synopsis

Branding has come a long way since we were putting our mark on the things we wanted to sell. This is a brief introduction to one of the most used Branding Frameworks out there: Kapferer’s Brand Prism. The rise of social media and other technologies has stretched this model a bit thin, but it's the perfect Framework to use when you are Just Getting Started to lay the foundations of your Brand Guidelines.

More episodes of the podcast Good Assumptions: Marketing Unpacked

Marketing Lessons: Exploring the Liminal Utility-Persona (LUP) Model for Deeper Customer Insights 12/12/2024
Influence Unleashed: How Coca-Cola Shaped the Modern Santa Claus and Claimed Christmas 06/12/2024
Marketing Lessons: Understanding the 7 Questions Framework to Build a Marketing Strategy 23/11/2024
Marketing Lessons: Understanding the 4 Pillars of the Behavioral Influence in Marketing 13/11/2024
Influence Unleashed: How Listerine Established a "Disease", AND the Cure. 12/11/2024
Marketing Lessons: The Maturity Model 30/10/2024
Marketing Lessons: How to Evaluate a Campaign 22/10/2024
Influence Unleashed: How Dove used BIM to Redefine Beauty 21/10/2024
Influence Unleashed: How Wendy's used BIM to Find the Beef 21/10/2024
© 2003-2025 ZARZA | AHEAD OF OUR TIME
privacy policy
In God we trust In God we trust
PreSales Questions? Click Here
or call our toll-free line at +1-888-5002068 Miami, Florida, USA