Influence Unleashed: How Dove used BIM to Redefine Beauty

Good Assumptions: Marketing Unpacked
21/10/2024 12 min Episodio 4
Influence Unleashed: How Dove used BIM to Redefine Beauty

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Episode Synopsis

Influence Unleashed is a series of case studies where we deep dive into iconic ad campaigns and show how the new strategies we teach came from the lessons in the past.

Let's explore the four key pillars of the Behavioral Influence in Marketing (BIM) framework using Dove's "Real Beauty" to explore

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