Monte Carlo’s Molly Vorwerck on category creation and content in B2B SaaS

Go-to-market Mavericks
20/02/2025 81h 40min

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Episode Synopsis

In this edition of GTM mavericks, we welcomed Molly Vorwerck, Head of Marketing at Monte Carlo.

Molly shared her thoughts on category creation and content in B2B SaaS and a whole lot more.

We explored why:
- You should create an emotional connection offline and on
- It pays to put a face on your product
- Content quality trumps quantity Dive deeper into GTM mavericks here: https://www.commonroom.io/podcast/ Follow Common Room on LinkedIn here: https://www.linkedin.com/company/common-room-hq/

Follow Molly on LinkedIn here: https://www.linkedin.com/in/vorwerck/

Join Uncommon, the Common Room community, here: https://www.commonroom.io/community/

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