AI assistance, attribution traps, and more with Alton Wells Go-to-market Mavericks 11/11/2024 75h 0min Listen "AI assistance, attribution traps, and more with Alton Wells" Reproducir Descargar episodio Ver en sitio original Episode Synopsis Put modern go-to-market tech to work with Alton Wells, Director of Growth & Marketing Operations at Sigma Computing. More episodes of the podcast Go-to-market Mavericks TestBox’s James Kaikis on winning land and expand with intentionality 20/03/2025 G2’s Mitch Osborne on demystifying software purchases 06/03/2025 Monte Carlo’s Molly Vorwerck on category creation and content in B2B SaaS 20/02/2025 G2’s Michelle Vu on winning with context in B2B sales 06/02/2025 Docebo’s Silvia Valencia on winning the pipeline game in the enterprise 23/01/2025 HubSpot’s Kimberly Dieter on leading sales in the age of AI 08/01/2025 Developer marketing, AI demand, and more with Nino Medina 12/12/2024 Account planning, inbox zero, and more with Eleanor Dorfman 21/10/2024 Exec cold calls, business acumen, and more with Michael Sharp 14/10/2024 GTM alignment, customer context, and more with Heath Barnett 10/10/2024 Ver todos los episodios Share Facebook Twitter LinkedIn