When you are running a business—no matter how small or large—it's easy to forget why you are doing it. You look around at what everyone else is doing and question your own success. You read the latest business book about systems and processes of giant corporations and wonder why they didn't work in your small business. So, what are we to do? Today's guest has some fresh ideas for us to consider. Sri Kaza is a seasoned business leader and small business advocate with a background in corporate strategy and entrepreneurship. He fell in love with small business and the potential they have when focused on purpose, proximity, and positioning. In our conversation, we talk about his underdog principles, the differences between scale and personal economies, apprenticeship, and the evolution of the creative industry. He also shares about his upcoming book, Unconvention: A Small Business Strategy Guide.

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