Mike shares how he got started with PPC ( 2:44)Gives a little advice on self teaching PPC (6:08)How being able to use both sides of his brain is key to success with paid media (10:18)He reminisces on what PPC was like 10 years (13:57)Hypothesizes on the future of paid media (16:51)Talks about how devoting yourself to gaining knowledge is top priority for client strategy (21:40)He shares some wisdom he has gained over the last 10 years on what clients really want from a PPC Manager (25:47)He talks about his interest in marketing psychology and how it can improve your ad copy (33:23)What brought Mike to Granular and what he loves about the culture here even as a remote employee (34:59)

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