A Deep Dive into Programmatic - Part I (CTV, OTT)

Getting Granular
24/05/2022 24 min Episodio 34
A Deep Dive into Programmatic - Part I (CTV, OTT)

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Episode Synopsis

The basics of CTV and OTT (01:25)Real-world examples of CTV and OTT (03:12)How cost and placements help drive your video advertisement marketing plans (04:13)Gauging performance and KPI’s (06:30)Placement Strategy (08:14)Direct vs Trade Desk (9:30)What are the pros of CTV & OTT (10:30)Potential downsides to CTV & OTT (15:55)How does Traditional TV advertisement work within Programmatic (19:58)TL;DL - closing thoughts and the main takeaway (21:58)New to Programmatic? Check out our primer episodeEmail us at [email protected] us on Facebook
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