Cosimo de’ Medici built an empire on principles that still hold weight today. In this episode, we uncover the business wisdom that made him a force to be reckoned with—his sharp focus on customers, his mastery of selling, and his commitment to systematization. These were not just tactics; they were the foundation of a thriving, resilient enterprise. And here’s the kicker: these lessons are as relevant now as they were in Renaissance Florence. Whether you're scaling a startup or refining a legacy business, Cosimo’s strategies offer a blueprint for success that’s both fulfilling and sustainable. Some topics covered are: • Understanding Cosimo de' Medici's transformative impact on business • The necessity of prioritizing customer needs over product passion • Insights on developing sales skills for business owners • The importance of systematizing for sustainable operations • Learning to adapt and innovate continually for business success • An invitation to explore deeper involvement in the Medici community

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