In this episode, guest, Ben Millar, talks about his AI content generation tool, GraiBox. It is designed for marketing agencies to help them generate content based on keywords, format, and length. The tool uses AI for the heavy lifting to create briefs for writers to follow. The guest also shares some of the well-known problems with AI-generated content such as made-up case studies, fake statistics, and promoting competitors. He suggests that adding personal experiences and proofreading can help improve quality and accuracy. He explains how AI text generation works by predicting the next word based on the context of previously used words.

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