If you are involved with a small business, a podcast offers advantages. This episode could be your start.Ray Sidney-Smith is a digital marketing strategist, executive coach, and longtime productivity expert who helps small business owners navigate the ever-changing digital landscape. He’s the co-author of Podcasting for Small Business. The book releases today.For more, visit the blog post: https://frankbuck.org/podcasting-for-small-business/Chapters00:00 Introduction01:20 The inspiration for the book. 02:45 Special features of this book 03:55 Beth and Monique and their story04:45 The checklists06:30 How this is worth your time13:20 Equipment needs16:40 How we're recording this episode18:05 What's "Step 1"?22:10 How do you promote and grow the podcast?28:15 How do you keep the podcast from dying?

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