Erica Wheeler is a keynote speaker, a workshop experience and community engagement leader and yes, an award-winning singer/songwriter. She tapped into her passion for place to discover her niche. Erica transformed her music career into a niche market focused career. Discover how this singer/songwriter went back to the things in her life she was passionate about and found new, appreciative audiences. She created a brand new market for her presentations, workshops, and retreats.Discovering your own unique niche helps provide loyal audiences performance opportunities. Erica dove back into her college major along with the themes behind her own songwriting to discover a life-long passion for the environment and the places we hold dear to create her own service/product and find an untapped audience for it.In this episode I offer a PDF exercise to help you discover your own unique niche audience. visit the show notes at GetGreatGigs.com/005 to download the PDF.One Final Note: During this COVID-19 Pandemic, Get Great Gigs PodcastIs helping music people one T shirt at a time with our other project, “I’m Smiling at You Behind My Mask.” With so many music people having lost income from cancelled gigs, a portion of every T Shirt sold benefits MusiCares, a Recording Academy charity to help music people in need. Go to 360smiling.com to learn how you can participate and join our Global Smile Chorus. This week, here is Johnette Downing and Scott Billington, with their rendition of my song, “I’m Smiling at You Behind My Mask.”  

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