Are you struggling to grow your direct bookings and feeling completely lost in the marketing maze? Sarah Orchard emphasises the importance of having a clear marketing strategy as the essential link between your business goals and your marketing activities. Without a defined strategy, many business owners find themselves engaging in random marketing efforts that fail to yield the desired direct booking results. In this episode, Sarah breaks down the difference between a marketing strategy and a marketing action plan, providing insights on how to align your marketing efforts with your overall business objectives. She also shares valuable statistics highlighting the common lack of planning among small to medium-sized businesses, urging listeners to take proactive steps towards creating a more structured approach to their marketing. Tune in to discover practical tips and a simplified framework that can help you effectively attract and convert your ideal guests.---Key Takeaways: Having a clear marketing strategy is essential for achieving your business goals effectively. A goal without a plan is just a wish, emphasising the need for a marketing plan. Understanding your ideal guests is vital to successfully attract and convert them. Aligning all 3 elements of your business plan, marketing strategy and marketing action plan is crucial for effective action. Marketing should create a bridge between what you offer and those who need it. Creating a marketing action plan involves knowing what marketing will work best to reach your ideal guests. ---*BOOTCAMP IS BACK!My Direct Bookings Bootcamp is now available ON DEMAND. Let’s make 2026 your best year yet for direct bookings!Find out more---What would you do with an extra £20k+ in your holiday business?I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.It is easier than you think to move to 70%+ direct bookings.If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!---Connect with Sarah:WebsiteInstagramLinkedIn---

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