In this episode, I'm chatting to Charlotte Hughes, the imaginative brain behind Yorkshire's Scarlet Hen, a unique rental for hen parties and wellness retreats. Charlotte opens up about her unexpected journey into the world of short-term rentals, which began out of necessity when her family home wasn't selling.She's transformed her massive mansion into a party pad that's not only stylish but also caters to the needs of her guests, creating an unforgettable experience. The episode dives deep into the challenges of managing a property that's also your home, the logistics of moving out every weekend, and how to maintain a welcoming atmosphere for guests.Charlotte shares her marketing wisdom and how she's managed to ditch reliance on online booking agents, instead focusing on building her brand and direct bookings. This chat is filled with real life practical tips for anyone looking to navigate the world of short-term rentals while keeping their sanity intact.---Key Takeaways:Ditch the online agents and focus on building your own brand for direct bookingsNecessity really can spark innovation - Charlotte's weekend rental prove it works!Creating memorable experiences for specific groups (like hen parties) leads to incredible reviews and repeat businessOrganisation and routine are absolutely crucial when you're living this double lifeDirect bookings put significantly more profit in your pocket - find creative ways to encourage themBuilding genuine connections with guests makes them more respectful and likely to return---About this week's guest:The Scarlet Hen, Norfolk HouseFollow Scarlet Hen on Instagram---*BOOTCAMP IS BACK!My Direct Bookings Bootcamp is now available ON DEMAND. Let’s make 2026 your best year yet for direct bookings!Find out more---What would you do with an extra £20k+ in your holiday business?I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.It is easier than you think to move to 70%+ direct bookings.If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!---Connect with Sarah:WebsiteInstagramLinkedIn---

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