Happy Woo Wednesdays!

I have a very special guest, Renée Sabo, named Best Wedding Planner by Boston Magazine. She is incredibly detailed oriented and personal with her clients! They all mean a great deal to her and she give them the best client experience.

I was on her podcast called The Confetti Hour a couple weeks ago chatting about how to get on the preferred vendor list. I spill my most embarrassing wedding stories, it's so funny.

You are going to love this Hot Topic today. I wish I knew this when I started my business 12 years ago: 5 Steps to Strategically Position Yourself in the Wedding Marketplace.

Brand positioning is an often-overlooked piece of formidable marketing strategy. Still, it's the key to setting yourself apart from competitors and presenting your brand as a unique solution to clients’ problems. Attendees will walk away with Renee's five easy steps to position oneself in the right market and attract a clientele that fits in with their goals, including tips for those who are building all-new brand strategies from scratch.

Takeaways include:

- How to divvy up your market into well-defined segments that drive your marketing approach.
- All the questions you need to ask to analyze your current position in the market (and how the answers influence what you do next).
- Tips for revisiting and refining your brand position to ensure you’re always up to date with the current market and where you stand.

Connect with Renee
When I was on Renne's podcast talking about getting on the preferred vendor list.
https://podcasts.apple.com/us/podcast/the-confetti-hour-podcast/id1449103699?i=1000555900339

Connect with Carissa Woo
Watch this episode live on Youtube https://www.youtube.com/watch?v=bGbAMczPCg0
https://instagram.com/carissawoo
https://www.instagram.com/carissawoophotography/
https://heckyesmedia.co/

Zencastr
https://zen.ai/heckyes1
https://zencastr.com/pricing
Promo code: Carissawoo for 30% off of your first 3 months

Lets Make Art
https://zen.ai/heckyes
20% off your first art

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