Let’s bust some myths, shall we?After 10+ years in the influencer game, I’ve heard it all. Things like: “You have to post 24/7.” “You can’t grow unless you’re everywhere at once.”And honestly? That advice is exhausting. Especially for mom creators trying to juggle it all.Here’s what I wish more motherhood influencers knew: You don’t have to do everything. You just have to do more of what actually matters. That’s why in this episode, I’m breaking down:Why more content ≠ more growth (and what to focus on instead)The rise of “comfort creators” and how to lean into your personalityWhy long-form content is back (and better than ever)What brands are really looking for in 2025 (hint: it’s not a picture-perfect, aesthetic feed)How many platforms you actually need to be on to succeed as an influencerPlus, I’m answering your biggest Qs:Do you really need to niche down?How do you keep brand deals from feeling forced?Is TikTok Shop still worth the hype?If you’ve been feeling stuck, burnt out, or straight-up over it… this one’s for you.Let's be friends! Find us on Instagram @itgirlagency https://www.instagram.com/itgirlagency/

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