Welcome to the Genius Talk Podcast with Atul Raj.In this episode, we sit down with David R. Lusk, Managing Director of Evergreen Sales Group, to dive deep into sales strategy, behavioral science, and SPIN Selling.You’ll learn:How small and medium-sized businesses (2M–200M) can scale their sales teams and define go-to-market strategies.Why behavioral economics and the law of reciprocity are powerful tools in sales conversations.A case study that delivered 400% revenue growth and 280% ROI.How to bridge the gap between marketing and sales for better performance.The most common mistakes salespeople and companies make that block growth.The mindset and grit needed to succeed in sales leadership.Connect with David: Linkedin: https://www.linkedin.com/in/drlusk/Website: evergreensales.groupEmail: [email protected]

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