ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "The Grunt test - Creating Clear, Not Clever Marketing Messages"
Episode Synopsis
The concept is from Donald Miller's StoryBook framework.Which suggests that most websites, social media posts, & Ad copy fails because it is trying to be too clever or it is simply too vague.The Grunt Test checks your marketing messages by answering 3 simple questions.1What do you do?How does it help me?How do I get it?Atomic ActionUse the Grunt test framework to create clear, not clever marketing messages.
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