A family-run collision & mechanical shop shares a trust-first playbook: transparent inspections, pushing back on insurers, and SOPs that keep quality high and customers loyal. Real tactics you can use tomorrow—without upselling games.Guests:Alan Austin — Austin Spencer Collision — Henrietta, NYShanley Austin — Austin Spencer Collision — Henrietta, NYWhat you’ll learn (shop-owner takeaways):Build trust by fixing only what’s essentialHow to advocate for customers vs insurersHandling total-loss offers and salvage titlesTurn $21 inspections into lifetime customersTrain service writers to read each customerWrite SOPs your team will actually followUse CCC + ALLDATA together effectivelyRecruit techs through local trade pipelinesTimestamps00:00 – Intro and episode setup01:30 – Alan’s origin story and first shop03:30 – Expanding bays and multiple locations05:00 – Rochester market and competition07:00 – Family experience vs big DRP shops10:30 – Fighting for customers on insurance12:20 – Totaled? Research value and negotiate17:20 – Trust over upsells on repairs19:10 – NYS inspection pricing and strategy23:00 – Red, yellow, green philosophy on work24:20 – Who talks to customers day to day27:30 – Hire for personality, train the rest32:00 – Ditching paper: notes and workflows36:40 – CCC + ALLDATA and estimate accuracy41:00 – Salarying a body tech and accountability44:20 – SOPs that save time (3M book, Notion)49:10 – Video vs PDF for training retention55:00 – Recruiting: WEMOCO, Alfred State, LinkedIn59:50 – Word of mouth and social media plans01:04:10 – AI predefined notes for estimates01:08:40 – Growth mindset vs maintaining01:13:40 – WrapCall-to-ActionsGot questions? Comment or post in the FB group—guests will chime in.Subscribe for more shop-owner panels & Origin & Impact stories.Want to be a guest? Share your story in the group.LinksNext Step Guide: https://www.aashopmarketing.com/aashopmktg/public/next-steps.aspxGrid Request: https://www.aashopmarketing.com/aashopmktg/public/grid-request.aspxRequest a Call: https://www.aashopmarketing.com/aashopmktg/public/request-a-call.aspxJoin the Podcast Panel: https://www.aashopmarketing.com/aashopmktg/public/join-panel.aspxPartnership Info: https://www.aashopmarketing.com/aashopmktg/public/partnership.aspxGarage Grit Facebook Group: https://www.facebook.com/groups/forautorepairshopowners

Ver todos los episodios