Join Brad Hurlock on the Garage Grit Podcast for an inspiring Origin & Impact episode with Bill Vallely, owner of Tru-Fix AutoWorks in New York. Bill shares his 25-year journey from a mechanic’s son in Queens to opening Tru-Fix AutoWorks on January 9, 2025, driven by a “truth always” philosophy. Learn how he transformed his collision-focused shop into a full-service auto repair hub, boosting revenue through cross-selling strategies like 10% off oil changes for collision customers and building trusted vendor alliances for services like glass repair. Bill also discusses training inexperienced staff, embracing digital vehicle inspections (DVIs) with CCC Pathways, and planning for succession to protect his team. Perfect for shop owners looking to grow their business and build customer loyalty! 🚗💡 Join the Garage Grit Facebook Group to continue the conversation: facebook.com/groups/forautorepairshopowners. Subscribe for more insights at aashopmarketing.com.Links:Spotify: creators.spotify.com/pod/profile/garagegritYouTube: youtube.com/@aashopmarketingWebsite: aashopmarketing.comFacebook Group: facebook.com/groups/forautorepairshopownersChapters:00:00 - Introduction00:56 - Tru-Fix AutoWorks Overview03:05 - Building Customer Trust05:50 - Tru-Fix Name and Vision07:25 - Vendor Alliances13:11 - Bill’s Origin Story18:16 - Collision Training Institute (CTI)27:00 - Cross-Selling Strategies29:52 - Hiring and Training39:32 - Team Culture and Kaizen48:26 - Cross-Selling Challenges59:44 - Revenue Buckets01:04:13 - Transparency with Vendors01:12:43 - Future Vision01:14:37 - Technology and DVIs01:23:11 - Succession Planning01:24:40 - Closing and CTAs

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