Mercedes specialist Tyson Fisher breaks down how a 42-year family shop in Gainesville, FL thrives by niching hard, running in-house systems, and obsessing over quality and retention. Shop owners will hear practical ways to tighten invoicing, plan tools/training, and win profitable fleet and Sprinter work.Guests:Tyson Fisher — Star Import Service — Gainesville, FLWhat you’ll learn (shop-owner takeaways):Niche deep: Mercedes & Sprinter focus winsClassic vs. modern: how Tyson splits workflowWhy in-house shop software beats cloud riskInvoice design customers actually understandFleet playbook: schedule, pre-approve, deliver fastSEO targeting by slang + geography filtersQuality control using the 4 C’s frameworkWhen to outsource ADAS calibration profitablyTimestamps00:00 – Classic vs modern Mercedes cutoff00:47 – Welcome to Origin & Impact01:45 – Star Import Service since 198403:05 – Smart cars under the Mercedes umbrella04:10 – Classics vs modern mix of work05:40 – Paper manuals that still earn their keep07:35 – Why older info dries up online09:06 – Rare 1971 case: book on the fender10:10 – How far customers travel for niche work11:15 – South Georgia and Jacksonville pipeline12:35 – Fleet vs RV Sprinter customers14:10 – From DOS to modern in-house software16:05 – CDK outage lesson: avoid cloud dependency17:45 – Make invoices simple, readable, complete20:05 – Recommendations, estimates, fast approvals21:42 – WinWorks setup and backup approach23:00 – Minimal CRM; audits for anomalies24:55 – Tying bonuses to comebacks26:35 – Seven-year paper record discipline27:28 – How customers actually find them (SEO)29:50 – Geo-targeting and keyword strategy31:35 – Google Ads that reinforce organic32:58 – Revenue beyond repairs: what’s worth it34:30 – EV pullback; invest in ICE tools36:25 – ADAS: when to keep or sublet38:02 – 2020 shock and cash decisions41:00 – Shop environment and tech comfort43:00 – From near-bankrupt to rebuilt systems49:06 – PPP timing and hard choices52:07 – Tools, training, and shifting plans54:22 – Floor plan for future vehicle sales55:38 – Reading the cycle and unit economics57:54 – Programming modules and TRP reality59:33 – Retention above 98% and why1:00:42 – Meeting cadence and what matters1:02:20 – The 4 C’s: Concern, Condition, Correction, Confirm1:05:42 – Wrap and future panel invitesCall-to-ActionsGot questions? Comment or post in the FB group—guests will chime in.Subscribe for more shop-owner panels & Origin & Impact stories.Want to be a guest? Share your story in the group.LinksListen on Spotify: https://creators.spotify.com/pod/profile/garagegritJoin the Facebook group: https://www.facebook.com/groups/forautorepairshopowners/Learn more: https://aashopmarketing.com

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