In this episode of the Garage Grit Podcast, hosted by Brad Hurlock of AA Shop Marketing, shop owners Mike, Josiah, and Kevin discuss the significant impact coaches have had on their automotive businesses. They describe their varied backgrounds and experiences in the industry, emphasizing the importance of finding the right coach who aligns with their values and goals. The panel delves into topics such as overcoming emotional discounting, employing effective pricing strategies, and utilizing digital vehicle inspection tools. They also share insights on the benefits of being part of coaching groups, or 'tribes,' and advocate for regular reassessment of shop practices. The episode aims to demonstrate how coaching can lead to substantial business growth and operational improvements, urging shop owners to invest in coaching to advance their shops.00:00 Introduction to the Virginia Automobile Association00:23 The Journey from Accounting to Automotive00:37 The Importance of Coaching in the Automotive Industry01:26 Welcome to the Garage Grit Podcast02:48 Introducing the Panelists02:54 Mike's Background and Shop Details04:46 Josiah's Background and Shop Details06:10 Kevin's Background and Shop Details09:54 The Evolution of the Automotive Industry14:18 The Role of Coaching and Training Programs29:57 The Impact of Digital Vehicle Inspections (DVI)30:44 Switching to DVI Programs31:01 The Role of Coaching in Decision Making31:37 Challenges and Benefits of Cloud-Based Systems31:58 Personal Stories and Experiences32:22 Choosing the Right Platform33:21 The Importance of Coaching34:06 Overcoming Emotional Barriers in Business35:48 The Impact of Community and Market Conditions37:02 Recruitment and Industry Perception38:01 Pricing Strategies and Labor Rates42:24 The Value of Coaching Groups44:40 Finding the Right Coach57:35 Concluding Thoughts and Community Engagement

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