In this episode of Futurecast we speak with Mark Johnson, the co-founder and Senior Partner of Innosight, a strategic innovation consulting and investing company. Mark introduces us to his groundbreaking 'Future-back' approach and explains how he uses visionary thinking to combat short-termism. Mark speaks about his late co-founder and Harvard Business School Professor Clayton M. Christensen, and how his 'disruptive innovation' theory influenced Mark in the realms of futures thinking. Futurecast is hosted by Sérgio Brodsky and Jazz Giuliani. Futurecast is a Marketing Mag podcast series, brought to you by Content Brains and presented by Marketing Mag. This episode of Futurecast is proudly sponsored by Salesforce Datorama. You can download their latest research study here. Our executive producer is Sérgio Brodsky. Futurecast is produced by Joanne Davies, Head of Content Brains and Publisher of Marketing Mag, and Jazz Giuliani, Editor Content Brains and Marketing Mag. With original music and audio production by Sam Boon.See omnystudio.com/listener for privacy information.

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