In this episode, Wendy Liebmann talks to Keith Sleight, expert in “shopping understanding”, who most recently lead the Shopper Centre of Excellence at Unilever, about the state of shopper insights and where it’s headed.They discuss:The biggest changes in the shopper research field over the last five yearsHow “connected commerce” has changed how companies need to study shopping behaviorsHow we have more data than ever, but not necessarily more insight -- or contextThe impact of AI on research and analyticsThe lost art of observation and small dataHow to build a modern relevant organization (clue:  break down the silos, and get people away from their desks and into stores) Send us a textVisit our website for transcripts, links mentioned on this episodes, and video podcasts. Subscribe and rate us with your favorite podcast app!

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