In this episode, Wendy Liebmann talks to Joanna Jensen, founder of Child’s Farm, the British multi-award winning, baby and child personal care brand that took leadership of the category from behemoth Johnson’s Baby.They discuss:How to take on the biggest brand and win.Why passion so often leads to disruptive brand and retail innovation.That the spending power of women will drive growth – now and in the future.Why the physical store still matters: it’s the power of social interaction.The importance of retaining a challenger brand mentality, after a business is acquired by large organizationsHow to build a relevant work culture: it’s in person, lifestyle relevant and health supported. (Yes, menopause support makes a difference, for women and men.)Send us a textVisit our website for transcripts, links mentioned on this episodes, and video podcasts. Subscribe and rate us with your favorite podcast app!

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