Future Proof

Future Proof

Por: Kantar & Saïd Business School, Oxford University
Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/ Hosted on Acast. See acast.com/privacy for more information.
213 episodios disponibles

Latest episodes of the podcast Future Proof

Mostrando página 5 de 11

Future Proof: Does digital advertising earn its keep? 11/10/2023
Insights from Brand Builder Series – A conversation with Ravi Santhanam, CMO, Head Corporate Communications, HDFC Bank 02/10/2023
39. How behavioural science can drive commercial innovation 27/09/2023
Insights from Brand Builder Series – A conversation with Stuart Spencer, Group Chief Marketing Officer, AIA 25/09/2023
Insights from brand builders series – A conversation with Stephan Czypionka, VP Global Marketing Performance, Coca-Cola 21/09/2023
Insights from Brand Builder Series – A conversation with Martin Renaud, Exec VP, Global CMO and Sales Officer, Mondelēz 15/09/2023
Insights from Brand Builders Series – A conversation with Asmita Dubey, Chief Digital & Marketing Officer, L’Oréal 29/08/2023
38. Machines scoring Machines: Exploring AI-Generated creative in advertising 03/08/2023
37. Reinventing Baileys for a new generation 12/07/2023
36. How does using facial coding in ad testing help create better ads? 31/05/2023
35. Is your imagination fuelling growth? 15/05/2023
34. How Cinépolis used humour to bring audiences back to the cinema after COVID-19 28/04/2023
33. How to innovate differently in a crowded market 05/04/2023
32. How venture hubs drive innovation and benefit business? 22/03/2023
31. Future Proof: The power of innovation in driving brand growth. 09/03/2023
30. How can CMOs prepare for success in 2023? 02/03/2023
29. What does media look like in 2023? 22/02/2023
28. Can being creative drive profitability? 07/02/2023
27. Why representation matters to brands 02/02/2023
26. How should the worlds of culture, technology and policy interact? 18/01/2023
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