Future Proof

Por: Kantar & Saïd Business School, Oxford University

Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/ Hosted on Acast. See acast.com/privacy for more information.

235 episodios disponibles

Latest episodes of the podcast Future Proof

The Goodness of Milk: How Arla Foods use Intelligence to Spark Innovation and Find Growth 12/08/2026

Could Context Replace Identity in Marketing? 22/07/2026

How Does Streaming Video Drive Cultural Strategy for Brands? 01/07/2026

Crossing the Rubicon: Can AI Make Brands Stronger Without Killing Creativity? 25/06/2026

What is the Evolving Role of Video and Trusted Creator Voices? 24/06/2026

Kantar BrandZ 2026: A conversation with Asmita Dubey, Chief Digital and Marketing Officer, L'Oréal 21/05/2026

Kantar BrandZ 2026: A conversation with Brett Hannath, Chief Marketing Officer, Intel 21/05/2026

Kantar BrandZ 2026: A conversation with Don McGuire, EVP and Chief Marketing Officer, Qualcomm Incorporated 21/05/2026

Kantar BrandZ 2026: A conversation with Drew Panayiotou, Chief Marketing Officer, Keurig Dr Pepper 21/05/2026

Kantar BrandZ 2026: A conversation with Jonathan Adashek, SVP, Marketing and Communications, IBM 21/05/2026

Kantar BrandZ 2026: A conversation with Mark Weinstein, Chief Marketing Officer, Hilton 21/05/2026

Kantar BrandZ 2026: A conversation with Michael Manske, Chief Brand, Marketing and Communications Officer, Polestar 21/05/2026

Kantar BrandZ 2026: A conversation with Esi Eggleston Bracey, Marketing Leader 21/05/2026

Destination Effectiveness: How Virgin Atlantic Set a Clear Course for Growth 20/05/2026

What Happens to Your Brand when LLMs Become the Gatekeeper? 13/05/2026

How Do You Future Proof a 180 Year Old Luxury Brand? 29/04/2026

Designing For Success: Behavioural Fuels, Frictions and Innovation That Sticks 01/04/2026

Beyond LLMs: where AI, Culture and Humans Redefine Innovation 23/03/2026

Crafting Early Advantage: Human Insights + AI as Engines of Innovation 04/03/2026

Shopping and Sipping: The Future of Beverage Shopper Marketing 25/02/2026

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