Future Proof

Future Proof

Por: Kantar & Saïd Business School, Oxford University
Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/ Hosted on Acast. See acast.com/privacy for more information.
213 episodios disponibles

Latest episodes of the podcast Future Proof

Mostrando página 4 de 11

Marginal to mainstream innovation: How looking to the 1% could unlock your future brand growth 10/07/2024
What challenges do CMOs face today? A conversation with Mark Read, CEO of WPP 05/07/2024
Kantar BrandZ Insights from Brand Builders 2024: A conversation with Marcel Marcondes, Global Chief Marketing Officer, AB InBev 14/06/2024
Kantar BrandZ Insights from Brand Builders 2024: A conversation with Sumit Virmani, Chief Marketing Officer, Infosys 14/06/2024
Kantar BrandZ Insights from Brand Builders 2024: A conversation with Kirti Singh, Chief Analytics, Insights and Media Officer, P&G 14/06/2024
Kantar BrandZ Insights from Brand Builders 2024: A conversation with Jane Wakely, Chief Consumer and Marketing Officer, PepsiCo 14/06/2024
How Reckitt uses attention to elevate their campaigns from playback to payback 04/06/2024
How Guinness (nitro)surged their innovation 16/05/2024
The secrets behind winning products with Product of the Year 18/04/2024
Connected Innovation: How to innovate differently 04/04/2024
How viral humour boosted one of Nordics’ leading travel brands 20/03/2024
Brand Strategy Unpacked: Cracking the Cadbury Code 27/02/2024
Content production in 2024 and beyond 22/02/2024
Crispy is the key to creative effectiveness at KFC 15/02/2024
Behavioural science in practice: Unlocking the magic 31/01/2024
Learning from TikTok’s growth story 17/01/2024
How better creative boosts business 21/12/2023
Reimagining fragrances: Breaking the rules with Felix Frowein 30/11/2023
Bloom & Wild’s Story of Gifting Innovation 15/11/2023
Revolutionising marketing with Kantar's AI-Powered insights 02/11/2023
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