Brand Strategy Unpacked: Cracking the Cadbury Code

Future Proof
27/02/2024 28 min
Brand Strategy Unpacked: Cracking the Cadbury Code

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Episode Synopsis

Effective and impactful strategy has been instrumental to Cadbury’s phenomenal commercial success - +22% value sales between 2017 and 2021. Lindsay Gorton-Lee from Kantar unpacks the genesis and activation of Cadbury’s transformation with Mariarita Mugnai, Global Director Insights & Analytics on Cadbury at Mondelez International and Clare Hutchinson, Chief Strategy Officer at VCCP London. Hosted on Acast. See acast.com/privacy for more information.

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