Recorded live from Advertising Week Europe, this episode features Louisa O’Connor, Managing Director of Seen Presents, in a candid, high-energy conversation about building a brand from the ground up in a male-dominated industry. Louisa takes us inside the early days of relaunching scene presents post-COVID, her fearless leadership style, what it took to win clients like TikTok and Netflix, and how she’s scaling a values-first culture while shaking up the experiential world. From creating immersive B2B activations to mentoring the next wave of female leaders, Louisa’s motto—“make yourself famous, but do it authentically”—rings loud and clear. This is one for anyone who’s ever doubted themselves but did it anyway.

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