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Listen "How to get ideal clients through podcast interviews | Tom Schwab"
Episode Synopsis
Summary
In this episode, Anthony sits down with Tom Schwab to break down why podcast interviews have become one of the fastest ways to build trust, generate demand, and create true growth. Tom shares how he launched Interview Valet in 2014 after realizing guest blogging was fading - and how podcasting became the modern “one conversation away” strategy for attracting ideal clients. He explores what makes audio so intimate and timeless, why long-form conversations outperform soundbites for real relationship-building, and how leaders can stay focused in a world designed to keep them distracted. Tom also explains why AI is indexing podcast content, what that means for discoverability in 2025 and beyond, and how the Camino de Santiago helped him prove his business could run without him.
Special Guest
Tom Schwab is the founder of Interview Valet, a podcast interview marketing agency that helps thought leaders and entrepreneurs get in front of the right audiences through strategic podcast guesting. A former Navy nuclear officer and engineer by training, Tom has built and sold companies, led teams across operations and sales, and now helps leaders leverage conversations as a scalable growth asset. He’s also a strong believer in systems-first leadership - building organizations that don’t depend on the founder to function.
Chapters:
00:00 - Introduction and Guest Welcome
04:00 - Origins of Interview Valet and Power of Conversation
08:20 - The Intimacy and Value of Audio Podcasts
12:00 - Early Influences and Lessons from Zig Ziglar
16:00 - Learning Styles: Audio vs. Video Consumption
20:00 - Building Relationships & Human Connection through Podcasting
24:00 - The Evolving Podcast Landscape & AI’s Role
28:00 - Authenticity, Storytelling, and Business Impact
32:00 - The Camino de Santiago: Life Lessons from the Journey
36:00 - Trust, Delegation, and Team Growth
41:00 - Final Reflections: Podcasting’s Legacy & Closing Remarks
TOM’S INFO:
Website: https://www.interviewvalet.com/futurefactory
LinkedIn: https://www.linkedin.com/in/iamtomschwab/
Facebook: https://www.facebook.com/InterviewValet/
PODCAST INFO:
Website:
https://FutureFactory.live
Spotify:
https://open.spotify.com/show/0SsZRdrvWTUs1QY6Zu1sU6
Apple Podcasts:
https://podcasts.apple.com/us/podcast/future-factory/id1659895549
Amazon Music:
https://music.amazon.com/podcasts/207e04aa-11a1-4b28-964a-148608422a49/future-factory
FUTURE FACTORY SOCIAL:
Instagram:
https://www.instagram.com/futurefactorypodcast/
Twitter:
https://twitter.com/FutureFactoryFF
Facebook:
https://www.facebook.com/futurefactorypodcast
LinkedIn:
https://www.linkedin.com/showcase/futurefactorypodcast
TikTok:
https://www.tiktok.com/@futurefactorypodcast?_t=8ZIxAf4Orra&_r=1
ANTHONY'S SOCIAL:
Instagram:
https://www.instagram.com/anthonyamunategui/
Facebook:
https://www.facebook.com/anthony.amunategui.3
Find great guests at PodMatch
https://www.joinpodmatch.com/futurefactorypodcast
In this episode, Anthony sits down with Tom Schwab to break down why podcast interviews have become one of the fastest ways to build trust, generate demand, and create true growth. Tom shares how he launched Interview Valet in 2014 after realizing guest blogging was fading - and how podcasting became the modern “one conversation away” strategy for attracting ideal clients. He explores what makes audio so intimate and timeless, why long-form conversations outperform soundbites for real relationship-building, and how leaders can stay focused in a world designed to keep them distracted. Tom also explains why AI is indexing podcast content, what that means for discoverability in 2025 and beyond, and how the Camino de Santiago helped him prove his business could run without him.
Special Guest
Tom Schwab is the founder of Interview Valet, a podcast interview marketing agency that helps thought leaders and entrepreneurs get in front of the right audiences through strategic podcast guesting. A former Navy nuclear officer and engineer by training, Tom has built and sold companies, led teams across operations and sales, and now helps leaders leverage conversations as a scalable growth asset. He’s also a strong believer in systems-first leadership - building organizations that don’t depend on the founder to function.
Chapters:
00:00 - Introduction and Guest Welcome
04:00 - Origins of Interview Valet and Power of Conversation
08:20 - The Intimacy and Value of Audio Podcasts
12:00 - Early Influences and Lessons from Zig Ziglar
16:00 - Learning Styles: Audio vs. Video Consumption
20:00 - Building Relationships & Human Connection through Podcasting
24:00 - The Evolving Podcast Landscape & AI’s Role
28:00 - Authenticity, Storytelling, and Business Impact
32:00 - The Camino de Santiago: Life Lessons from the Journey
36:00 - Trust, Delegation, and Team Growth
41:00 - Final Reflections: Podcasting’s Legacy & Closing Remarks
TOM’S INFO:
Website: https://www.interviewvalet.com/futurefactory
LinkedIn: https://www.linkedin.com/in/iamtomschwab/
Facebook: https://www.facebook.com/InterviewValet/
PODCAST INFO:
Website:
https://FutureFactory.live
Spotify:
https://open.spotify.com/show/0SsZRdrvWTUs1QY6Zu1sU6
Apple Podcasts:
https://podcasts.apple.com/us/podcast/future-factory/id1659895549
Amazon Music:
https://music.amazon.com/podcasts/207e04aa-11a1-4b28-964a-148608422a49/future-factory
FUTURE FACTORY SOCIAL:
Instagram:
https://www.instagram.com/futurefactorypodcast/
Twitter:
https://twitter.com/FutureFactoryFF
Facebook:
https://www.facebook.com/futurefactorypodcast
LinkedIn:
https://www.linkedin.com/showcase/futurefactorypodcast
TikTok:
https://www.tiktok.com/@futurefactorypodcast?_t=8ZIxAf4Orra&_r=1
ANTHONY'S SOCIAL:
Instagram:
https://www.instagram.com/anthonyamunategui/
Facebook:
https://www.facebook.com/anthony.amunategui.3
Find great guests at PodMatch
https://www.joinpodmatch.com/futurefactorypodcast
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