Public Affairs and PR Strategies for Meaningful Campaigns with Paul Gerrard

09/01/2024 1h 7min Temporada 4 Episodio 2

Listen "Public Affairs and PR Strategies for Meaningful Campaigns with Paul Gerrard"

Episode Synopsis


Join host Farzana Baduel as she engages in an insightful conversation with Paul Gerrard, the Campaigns, Public Affairs & Board Secretariat Director at Co-op. With a background spanning nearly two decades in the UK Civil Service, Paul shares his journey, experiences, and the impactful campaigns he leads at the world's oldest co-operative business.
In this episode, we explore:
The dynamics of public affairs and public relations
Lobbying as a tool for good
The success and strategy behind Co-op's modern slavery and shoplifting campaigns
Paul's involvement in Marcus Rashford's initiative to feed school children
How to maintain mental health and well-being in a demanding professional landscape
Connect with Paul Gerrard

Twitter: @paulgerrard1971
LinkedIn: Paul Gerrard

Follow Dan & Farzana on Social media:
Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel
Executive Producer: David Olajide
Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.

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