Net Zero Navigators: Transparency in Sustainability

11/11/2025 35 min Temporada 6 Episodio 11

Listen "Net Zero Navigators: Transparency in Sustainability"

Episode Synopsis

In this episode, we discussed navigating missed Net Zero targets and pivoting sustainability goals with Kenza Esalama from Purpose Union. Kenza highlighted the shift from ambitious 2019 Net Zero commitments to the reality of 2025, where companies need to reassess their targets due to resource constraints and global upheavals. She cited Unilever's example, which initially aimed to halve virgin plastic use by 2023 but now targets a 33% reduction by 2024. Kenza emphasised the importance of radical transparency, internal alignment, and maintaining long-term commitments to build trust and avoid "green hushing." She also noted the role of Gen Z and millennials in driving purposeful work.

More episodes of the podcast Fuse - The PR, Marketing and Communications Podcast