This Special live session of PRCA Fuse takes place at our PRCA UK + PA Conference. Our discussion, hosted by Adrian Ma and featuring Anjuli Bedi, Founder of Boon, focused on the psychology of influence and navigating disinformation in the AI age. Anjuli highlighted the rise of disinformation, particularly during the COVID-19 pandemic, and its impact on brands and society. She differentiated between misinformation and disinformation, emphasising the latter's intent to harm. Examples included deepfake videos and social media manipulation. The conversation also covered the role of social media platforms in spreading disinformation and the need for a human-centric approach in PR to combat it. The session concluded with a call for innovative solutions and the importance of understanding and addressing the root causes of disinformation.Subscribe for more conversations at the intersection of technology, media, and strategy.___________________________________________________________Connect:LinkedIn: Anjuli Bedi, Founder of BoonWebsite: https://www.boonglobal.io/______________________________________________________Follow Adrian Ma on Social Media:LinkedIn: Adrian Ma - Fanclub PR | Fanclub PRWebsite: Fanclub PR_______________________________________________________Like and subscribe if you enjoyed this episode!Podcast Manager and Producer: Ikechukwu Mgbenwelu [email protected]: Ikechukwu MgbenweluA big thank you to our great broadcast PR agency partner, Markettiers, for supporting this session.PRCA_HQ Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

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