Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey. Hosted by the one and only Konrad Sanders, this podcast takes you through every stage of the customer funnel, from TOFU (top-funnel) to AFFU (after-funnel).In each episode, Konrad sits down with some of the brightest marketing minds to explore how to master the customer journey – and maybe crack a joke or two along the way.This week, Konrad chats with Dan Archer, Growth Consultant at Cactus, about how to ditch the myth of quick wins and build marketing strategies that truly resonate.In this episode, you’ll discover:Why the silver bullet mindset doesn’t work in B2BThe power of touchpoint marketingHow to define your unique “marketing fingerprint”The importance of understanding behavioural insights, not just job titlesWhat to measure (and what to ignore) to track real successTune in for real insights, expert strategies, and tips to up your marketing game.

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