From Mary Poppins to Misunderstood: Why Marketing Deserves More Respect

02/07/2025 49 min Temporada 1 Episodio 12

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Episode Synopsis

Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey – where marketing meets mastery.Hosted by the one and only Konrad Sanders, this podcast takes you through every stage of the customer funnel from TOFU to AFFU.In each episode, Konrad sits down with some of the brightest marketing minds to explore how to master the customer journey… and maybe crack a joke or two along the way.This week, Konrad chats with Alex Noble, Head of Digital at a leading UK bank, about why marketing should be treated as a growth-driving powerhouse, not just sales support.Why your brand is your biggest revenue lever (and how to use it like one)Foolproof ways to earn trust (and budget) from the C-suiteThe secret to B2B content that landsWhy your best leads come from listening, not shoutingWhy “going viral” might be killing your strategy, not saving itTune in for bold truths, sharp strategies, and fresh thinking to power up your marketing game.In this episode, you’ll discover:

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