Most start-ups have no clue who they are talking to - until they hit Series B.There’s certainly no shame in that - most start-ups operate that way in their early stages.Later on though, when they start raising capital and/or looking to scale they need a completely different approach. Founder sales doesn’t work anymore. The clients they have don’t have expansion potential.So... what to do? Which levers do have when you want to professionalize your revenue generation process and surpass the magical 2-3 million ARR?Glad you asked - because that’s what Jonathan Gregory and I talked about in the recent #thesaassymphony podcast episode.Join us on this ride where we talk about crucial levers in positioning, how to come up with compelling value propositions and how to identify who you are really talking and selling to.Have fun - and take what you can!#b2bsaas #founder #startup #revenueorganization Jonathan on LinkedIn - - -Björn's Linkedin Profile: www.linkedin.com/in/bjoernwschaefer Order Now: My GTM Book Funky Flywheels 🕺💃 GER: https://amzn.to/3Sgi8qk ENG: https://amzn.to/4g2Ly49 My Homepage: www.rowing8.com

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