In this episode of *Funds and Founders*, we sit down with a whiskey entrepreneur who has spent over a decade in the Scotch industry — building investment funds, luxury travel experiences, cask storage businesses, and more.From Scotch’s 600-year-old traditions to AI-driven forecasting tools, the whiskey industry is ripe for disruption.We cover:- The $6B Scotch export market & where the real money is- Why whiskey is a unique, high-value alternative asset- Tech & AI opportunities in distillation, warehousing, and customer engagement- How to break into traditional industries as an outsider- Building and exiting a whiskey private equity fundIf you’re an entrepreneur, investor, or simply a whiskey lover, this episode will change how you see the liquor business.📍 What You’ll Learn:- How forecasting works when your product takes 18+ years to make- Which markets (beyond the US) are booming for whiskey- Ways to attract a new generation of drinkers- The role of education & experience in luxury brandingTimestamps:00:00 – Intro & Guest Background00:46 – Projects in the Whiskey Industry01:33 – Scotch Whiskey Market Size & Growth03:08 – Why Forecasting is a 30-Year Game05:30 – Opportunities for Entrepreneurs & AI in Whiskey07:12 – How the Customer Experience is Changing08:48 – New Generation of Whiskey Drinkers09:45 – How Open Is the Industry to New Tech?10:53 – Building a Warehouse for Private Clients12:36 – Industry Adoption Curve: Big vs Small Players15:16 – Whiskey Trends in Global Markets (India, Taiwan, Middle East)20:12 – Go-to-Market for Selling to the Whiskey Industry24:07 – The Luxury Ladder & Aspirational Drinking25:28 – Whiskey Education as a Business Opportunity29:23 – Tastes, Palates & Evolving Preferences31:16 – The Power of Experiences in Luxury Branding33:33 – Speyside: The Napa Valley of Scotch35:30 – Building a Whiskey-Luxury Travel Vertical37:31 – Collecting, Investing & Niche Business Ideas in Whiskey39:10 – From Wine to Whiskey: Early Journey42:29 – Raising a $12M Whiskey Private Equity Fund45:47 – Legal & Fund Management Learnings48:42 – Finding the Right Team in Niche Industries50:31 – Fundraising Strategy & Deploying Capital53:01 – Turning Early Wins into More Investment56:08 – Exiting the Fund & Market Timing59:01 – Learning to Control the Exit Strategy01:03:13 – Why Whiskey is a Stable Alternative Asset01:05:08 – What Excites the Guest About the Next 5 Years in Whiskey01:06:48 – How to Work with Rare Whiskey Holdings01:07:26 – Expanding Your Business Horizons

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