In this episode of Funds and Founders, we sit down with the co-founder and CEO of FletchPMM—a company that’s helped over 350+ B2B startups fix their biggest problem: nailing positioning and messaging.We go deep into:The $1.5M journey in just 20 monthsWhat most B2B startups get wrong about value propsWhy building distribution first beats productThe real meaning of product-market fitHow to use LinkedIn to grow a 7-figure businessWhether you're bootstrapping or venture-backed, this is the episode every founder needs to hear.Timestamps:00:00 – Intro & Plug: What FletchPM does01:13 – LinkedIn as a distribution channel02:02 – The guest’s entrepreneurial journey03:14 – Origin story of FletchPM & the meaning behind the name05:30 – What is a value proposition?06:48 – Common mistakes B2B founders make10:24 – Specificity vs Scale: The 80/20 of niche selection12:06 – The importance of consistency in marketing14:33 – Distribution > Product16:47 – Building a founder brand18:09 – Lessons from being a generalist23:08 – How often should startups revisit positioning?25:13 – What is product-market fit really?27:00 – Go-to-market fit vs solution fit30:36 – DIY positioning: When & how to run the exercise32:16 – Why founders should think like marketers34:06 – Leaving a 9-5 to build a consultancy36:06 – How the co-founders met and got specific39:14 – Building distribution through a niche market map43:52 – Co-founder dynamics & communication styles46:03 – Decision-making heuristics50:35 – Competitive positioning done right52:12 – Leaving the agency & scaling up54:12 – The 3 paths they considered after early success56:48 – How the positioning evolved over time59:00 – Pricing journey: From $300 to $10K1:01:59 – What clients really get out of working with them1:05:20 – Founders can't outsource their thinking1:07:40 – Building a 7-figure business through LinkedIn1:10:14 – Tips for writing better LinkedIn content1:12:49 – Authenticity vs persona1:14:11 – Best time to post on LinkedIn?1:18:05 – 3 must-have resources for B2B founders1:19:10 – FletchPM's tech stack1:20:21 – What keeps him up at night1:21:07 – One question for the next guest1:22:03 – Final plugs & where to reach out

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