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Listen "90 - Demand-Side Data Insights for Investment Strategies | Ft. Michael Broder from RCKRBX"
Episode Synopsis
Michael Broder is the founder of RCKRBX, a SAAS platform that's providing voice-of-the-customer (VOC) data to multifamily developers and owners. For years, the multifamily industry has made decisions based on anecdotal evidence, making it difficult to draw clear hypotheses, quantify business cases, and mitigate risk-particularly as tenant preferences are not properly accounted for. RCKRBX is moving developers to data-based evidence to where and how they should locate, build, and conform their multifamily buildings.
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