Akash Kapoor, Founder and CEO of Curry Up Now and Mortar & Pestle Bar, shares his journey from turning a single food truck into a rapidly expanding global franchise. Akash discusses the challenges of scaling, lessons learned in franchising, and his vision for the future of fast-casual dining. Tune in for insights into the evolution of a brand blending bold flavors with innovative growth strategies!
About Curry Up Now
California is home to the largest population of Indians outside of India and our style of cooking is ~9,000 miles and ~125 years in the making. Traditional rituals with flavor-forward flair. Firmly familiar to some and fantastically fun for all. Indian at heart while Californian in spirit. This is your Auntie’s tikka wrapped in your Tía’s burrito...Bombay tandoori riding with Bay Area burgers...New Delhi naan if pizza-fied by SoCal surfers. You’ve had thalis and kathis and biryanis in the past. But this is Curry Up Now: the hyphenated hero of the Indo-Californian kitchen, remixing street food from the Land of Spices with culinary classics from the Land of Dreams.

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