Solomon Choi is a seasoned F&B entrepreneur, investor, and advisor with over 20 years of experience in the hospitality industry. He is the founder of 16 Handles and Greeno Products and is currently the CEO of Jabba Brands. Solomon joins Matt to discuss the importance of product-market fit and understanding consumer preferences, the challenges and opportunities in the restaurant space, and the significance of conducting thorough due diligence. Tune in for his experiences in helping emerging brands navigate the complexities of scaling and franchising.

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