Here are three things you’ll learn in this episode: 1. The "No Such Thing as Advanced SEO" Argument: Harry defends his long-held belief that effective SEO fundamentally relies on high-quality, authoritative, thorough, and genuine content, rather than complex "advanced" tactics, while acknowledging the importance of technical and off-page elements for long-term longevity. 2. Strategic Business Segmentation for Clarity: Harry explains how his agency, Conversion Pipeline, strategically split into two distinct brands (Conversion Pipeline for retail clients and White Label Agency for agency partners) to avoid confusion and better serve the differing incentives and needs of each market. 3. The Importance of Client Education and Expectation Setting: The discussion highlights the crucial role of agencies in educating clients about digital marketing processes, especially for services like SEO where results may not be immediately visible or linear, emphasizing that clear communication builds trust and manages expectations effectively. About Harry Brooks & White Label Agency: - Website:  https://www.whitelabelagency.co/- LinkedIn: https://www.linkedin.com/in/gharrybrooks/ ✨Sponsors✨ Penji, the human-first creative subscription service for agencies and teams. Enter code for 15% off your first month: FULLYMANAGED15
 Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

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