Here are three things you’ll learn in this episode: 1. Empowering Small Business Owners Through Data-Driven Marketing: Phil Wiseman emphasizes the importance of educating small business owners to make informed marketing decisions. He helps them focus on measurable outcomes, like tracking specific customer actions through tools like Google Analytics, instead of relying on superficial metrics such as clicks or likes.2. Importance of Processes and Specificity: Phil highlights the need for clear, repeatable processes in marketing and business operations. This includes identifying ideal clients, addressing their specific pain points, and providing straightforward ways for customers to take action, like making a purchase or scheduling a service.3. Transparency and Trust in Client Relationships: Building trust with clients is key to addressing challenges in their businesses. Phil's candid approach helps clients feel comfortable sharing their struggles, enabling him to create customized strategies that focus on growth and measurable success. About Phil Wiseman and Analytics That Profit: - Website: https://www.analyticsthatprofit.com/ ✨Sponsors✨ Penji, the human first creative subscription service for agencies and teams. Enter code for 15% off your first month: FULLYMANAGED15
 Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

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