Here are three things you’ll learn in this episode: 1. Growth doesn't always feel like success — Even when an agency is thriving, the internal experience can feel overwhelming without proper systems in place. 2. Standardized processes, like creative briefs, are essential — They reduce miscommunication, enable scalability, and make outsourcing more efficient and consistent. 3. Intentional decision-making is key when scaling — Whether it’s deciding to outsource or managing internal workloads, having clear criteria helps remove emotional bias and promotes sustainable growth. About Jessi Bruton and Reputation Ink: - Website: http://rep-ink.com/- LinkedIn: https://www.linkedin.com/in/jessibruton/ ✨Sponsors✨ Penji, the human-first creative subscription service for agencies and teams.Enter code for 15% off your first month: FULLYMANAGED15 
 Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

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