In this episode I dive into the concept of assertiveness for women in leadership. Explore common misconceptions around assertiveness, the societal conditioning that shapes how women express power, and offers practical tips on how to reclaim your voice authentically—without feeling the need to adopt an "alpha" persona or "bark to be heard." Assertiveness, is about clarity, boundaries, and self-respect, not aggression or dominance. I share personal stories and actionable strategies to help you show up with calm, grounded confidence—no barking required.00:02:03Social Conditioning & Dichotomy for Women  Most women taught to be either small and agreeable or dominating—little space for in-between.The double bind: labeled “not serious” if too soft, “aggressive” if too strong.00:03:21Assertiveness MisconceptionsHow we’re conditioned to soften language to be heard.Assertiveness is not aggression or dominance; it's not about being the loudest.00:05:10 What Assertiveness Truly Is Assertiveness = clarity, boundaries, self-respect.Example of reframing language to sound more confident.00:06:41  Practical Strategies for Reclaiming Assertiveness*  Drop qualifiers (“just,” “sorry,” “I’m no expert, but...”).Start with “I” statements.Use the power of pausing.The impact of body language and alignment.00:09:29  Low-Intensity Directness & Emotional RegulationAssertiveness doesn’t require sharpness or aggression.Calm, steady tone can be more impactful.00:11:42  Practicing Aligned Assertiveness  Invitation to reflect: how can you practice assertiveness this week?Assertiveness as alignment, not performance.Connect with Ruth:Instagram LinkedIn Website

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