Behavioral design is a multidisciplinary field that seeks to understand and influence human behavior.By leveraging principles from design, psychology, economics,user experience, and computer science, behavioral design aims to create interventions that help people make better decisions and improve their overall well-being.The practice operates on the premise that humans are not always rational actors and that their decision-making processes are heavily influenced by emotions, social norms, and cognitive biases.Through this understanding, behavioral design offers practical tools and techniques to nudge individuals toward more desirable behaviors without limiting their freedom of choice.juanfernandopacheco.com

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