You don’t want to miss this podcast! Matt is teaching at PPA Idaho in Boise, so he bounces ideas off of and asks for Kia’s perspective on social media so get prepared for his program. They start with goals, like brand awareness and how you measure that. Matt runs Facebook and Instagram ads to current customers, in addition to new potential and repeat customers. Listen in to find out how and why. Matt suggests you audit the platforms you use to make sure the voice matches your brand. They also get into retargeting. If someone goes to Allison Ragsdale Photography, once they leave the website, Matt can set things up where they’ll see ads on Facebook and Instagram to download our free guides. Which leads them to discussing lead magnets. Kia brings up how actually creating the lead magnet or the content creation can be the stop so Matt suggests using templates and writing prompts. Then you have to make a plan and schedule your posts. Last, but before you start, figure out how you’re going to track your results. Read Full Transcript Transcription was done by Temi.com which means it’s an AI generated transcript. The transcript may contain spelling, grammar and other errors, and is not a substitute for watching the video.Matt: [00:01] Everybody, this is Matt Hoagland and you’re listening to from nothing to profit.Speaker 2: [00:05] Welcome to from nothing to profit, a photographer’s podcast with Matt and Kayak where each week they talk to photographers about what is working in their business now so you can swipe those ideas and grow your business faster.Matt: [00:21] All right guys, so here’s the deal. This is going to be a little bit of a different podcast and hopefully people give us feedback whether they like these kind of random conversations. You and I have an or if they definitely want us to do many, many more interviews with people, but I was putting together this outline because I’m speaking at pep a Idaho and they actually gave me a huge time slot to talk about social media. So I put together an outline and I kind of want to just some of your feedback to see how you think about some of these things as well. So yeah, if I can bounce ideas off of you, that would be awesome because I think people, people will definitely get a lot from this. Okay. So the first big idea that I wanted to talk about is like kind of goal setting for social media and here’s, here’s how I think about that.Matt: [01:07] Your social media goals need to be aligned with your company goals. So there’s kind of three types of types of goals that I think about. Like one of them is just brand awareness goals, like you’re just trying to get seen. Then there’s the goal of getting new leads and customers are. Then there’s the goal of retaining existing customers. So there’s icing. I think there’s only three I can think of, but what I see a lot of people do with their goals around social media as they, their goals only live in social media. So like they’re like I want 10,000 likes, that’s a social social media goal and they don’t necessarily connect that to a business goal. Does that make sense?Kia: [01:45] Yeah, I think that’s really good because like right now I’m working on putting together my goals for the year and I. and so we’ve been discussing the fact that most of our goals are like achievement goals. Like, you know, like you said, 10,000 followers or likes or you know, booking this many sessions and they’re all like achievement goals and we don’t get rewarded very quickly with that. And so I would definitely like to know, like how, what are other ways of like evaluating what you’re doing to see if it’s working for you or other ways of looking at it to see if it’s working for...

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