Today Susanne is joined by Teresa Pueyo from Superlativa! In this episode you’ll learn about Teresa’s personal journey that inspired the creation of her company. Teresa shares how her experiences living in Southeast Asia opened her eyes to the power of integrating traditional and modern medicine. Join us as we explore the story behind Superlativa and how Teresa is shaping the supplement industry! 

In today’s episode we’ll discuss: 

How Teresa started Superlativa 

Her focus on natural supplements and environmental responsibility 

The success of their first product 

Turning customer feedback into key product insights

Their scientific approach to product development

Emerging trends in the supplement industry

Highlights and challenges of being an entrepreneur



Tune in for a great episode centered around creating an amazing product built on science and customer loyalty! 

About Superlativa and Teresa Pueyo
Teresa Pueyo founded Superlativa in 2020 after experiencing chronic stress and related health issues while juggling her career and motherhood. Drawing from her time in Southeast Asia, she turned to adaptogens for their stress-relieving and energy-boosting benefits. Finding a lack of reliable products, she created Superlativa to offer scientifically-backed solutions that integrate easily into daily routines. Today, Superlativa consists of five products and serves thousands of customers, validating Teresa's belief in the transformative power of natural remedies.

Get in Touch
To connect with Teresa, send her an email at ⁠[email protected]

Interested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected], we would love to learn more about your company! 

To learn more about Citruslabs visit us at citruslabs.com
You can also send us your questions and we'll answer them in a future episode. Email us at [email protected]

Ver todos los episodios